Mark Schmidt

Mark Schmidt

Sales Representative


I started at Advanced Systems and Forms the same year Sparky Anderson came to town to coach the Detroit Tigers. You'll have to figure out what year that was, because I don't remember! All I know is the way we do business now bears little resemblance to what we did then.

Our artwork used to consist of "artboards" - type was actually placed on a piece of cardboard. Every time a change was required, new type was set and laid over the existing artwork, because to reset the entire form was time-consuming and cost-prohibitive. Now our customers are as likely as not to provide us with their artwork on a disk.

Unit sets (multiple-part forms that were hand or typewritten) were the order of the day. When continuous forms (with pinfeed holes in the margin to feed them into a printer) became popular, it was considered the wave of the future. Then came laser printers and a whole new way of doing business.

A few years ago there was a lot of talk of a paperless society. While that hasn't come to be, and probably isn't much of a threat for the near future, it did a lot to wake us up. We need to update our thinking - hence, our updated web site!

I hope you'll use the technology we've provided for you, and I hope you enjoy it as much as we do.

On a personal note, my wife Rebecca and I have two adult daughters and a granddaughter. Rebecca decided our life wasn't hectic enough, so we purchased a blueberry farm in 1997. We pray for rain while most people are praying for sun!

In my spare time (!) I play a few rounds of golf. I've also been known to wander the woods in mid to late November in search of wildlife. Don't worry, Bambi is safe!